Maison Sport
I've spent four years at Maison Sport, where we've tweaked and developed the brand. We introduced a series of characters to lean into the tech side of the business, a platform for independent instructors and a new way of booking, helping connect the right type of teacher with the right kind of skier and/or snowboarder. This brought more wayfinding for users navigating the site, and the use of common UI across marketing helped link the two areas, making the brand feel cohesive.
Print & marketing
We wanted to stand out against a sea of ski brands, as Maison Sport is different in that it's a tech platform in the ski industry, changing the way people book lessons. We leant into that with a mixed-media approach, much like our platform itself, with our brand colours helping define the different areas we're communicating across.
The collab that never was
Once upon a time we approached some of Maison Sports partners to do a cross branded campaign and I like the fun concepts that we used. Unfortunately due to cost this never got moved forwards.