D&AD

When I was at university, I was fortunate to be on a course that pushed us to take part in award briefs. I was lucky, and successful, during awards season; here is my entry for D&AD that earned me my treasured stubby yellow pencil. The brief was to rebrand Snapple, making it young and playful, and taking it back to its roots.

The campaign included an advertising element: typography made from straws, arranged as anagrams of the flavours, with the actual flavour revealed further down the road, playing with consumers along the way. Unfortunately, these have been lost over the years and need to be recreated.